Engaging Generation Z: Marketing to a New Brand of Consumer – Adweek


Adweek

Engaging Generation Z: Marketing to a New Brand of Consumer
Adweek
While there’s no question that Gen Z can be reached on social media platforms, the group’s social media behavior creates some pitfalls for marketers. Brands that don’t adapt to the way Gen Z consumes messages will lose market share. For example …


Adweek

Engaging Generation Z: Marketing to a New Brand of Consumer
Adweek
While there's no question that Gen Z can be reached on social media platforms, the group's social media behavior creates some pitfalls for marketers. Brands that don't adapt to the way Gen Z consumes messages will lose market share. For example ...