From marketing function to essential business tool – social media’s transition – Marketing magazine Australia


Marketing magazine Australia

From marketing function to essential business tool – social media’s transition
Marketing magazine Australia
Marketing speaks to global Hootsuite CMO Penny Wilson about the new business value of social media and the skills to derive insights from social data. Social media is undergoing a transition. Where once its commercial use was primarily a marketing


Marketing magazine Australia

From marketing function to essential business tool – social media's transition
Marketing magazine Australia
Marketing speaks to global Hootsuite CMO Penny Wilson about the new business value of social media and the skills to derive insights from social data. Social media is undergoing a transition. Where once its commercial use was primarily a marketing ...