How to break social media out of the backroom and into the c-suite – The Drum


The Drum

How to break social media out of the backroom and into the c-suite
The Drum
“Silos” is a bit of marketing speak you hear a lot these days. Borrowed, for some reason, from the farming storage lexicon, this term crystallises the idea of departments within a company being cut off from one another. And, despite the omnipresence of


The Drum

How to break social media out of the backroom and into the c-suite
The Drum
“Silos” is a bit of marketing speak you hear a lot these days. Borrowed, for some reason, from the farming storage lexicon, this term crystallises the idea of departments within a company being cut off from one another. And, despite the omnipresence of ...