How to Choose the Right Attribution Modeling Approach – Multichannel Merchant

Multichannel MerchantHow to Choose the Right Attribution Modeling ApproachMultichannel MerchantMost Internet marketers use a combination of display ads, content marketing, pay-per-click, or PPC, campaigns and other organic-search, (SEO) marketing. Attr…


Multichannel Merchant

How to Choose the Right Attribution Modeling Approach
Multichannel Merchant
Most Internet marketers use a combination of display ads, content marketing, pay-per-click, or PPC, campaigns and other organic-search, (SEO) marketing. Attribution modeling assigns credit for a sale or other type of conversion based on various ...