Inside Birchbox’s 40-person social media war room – Digiday

Inside Birchbox’s 40-person social media war room
Digiday
Forty team members from across departments were on deck in the first Birchbox social media “war room” to respond to commenters with personalized messages and offers. According to Kima Cooper, Birchbox’s director of social content, the war room required …


Inside Birchbox's 40-person social media war room
Digiday
Forty team members from across departments were on deck in the first Birchbox social media “war room” to respond to commenters with personalized messages and offers. According to Kima Cooper, Birchbox's director of social content, the war room required ...