Marketing’s Role in Driving Customer Value Through Social Media – MarTech Advisor


MarTech Advisor

Marketing’s Role in Driving Customer Value Through Social Media
MarTech Advisor
Altimeter’s most recent State of Social Business report identifies revenue generation as one of the top social media objectives of marketing leaders. The challenge is that buyer behavior, in both B2B and B2C industries, has changed. Driven by


MarTech Advisor

Marketing's Role in Driving Customer Value Through Social Media
MarTech Advisor
Altimeter's most recent State of Social Business report identifies revenue generation as one of the top social media objectives of marketing leaders. The challenge is that buyer behavior, in both B2B and B2C industries, has changed. Driven by ...