Navigating the “Second-Screen” Labyrinth Through Social Syncing – MarTech Advisor


MarTech Advisor

Navigating the “Second-Screen” Labyrinth Through Social Syncing
MarTech Advisor
Social media lends itself especially well to syncing with TV, both complementing and extending its reach. In fact, a 4C Insights Marketer Survey found that 90% of marketers think social can reach audiences TV cannot. Like television, social is more in


MarTech Advisor

Navigating the “Second-Screen” Labyrinth Through Social Syncing
MarTech Advisor
Social media lends itself especially well to syncing with TV, both complementing and extending its reach. In fact, a 4C Insights Marketer Survey found that 90% of marketers think social can reach audiences TV cannot. Like television, social is more in ...