NBA’s Embrace Of Social Media, Progressive Marketing Of Players Has League Surging – SportsBusiness Daily (subscription)

NBA’s Embrace Of Social Media, Progressive Marketing Of Players Has League Surging
SportsBusiness Daily (subscription)
The NBA postseason so far may have been a bit of a letdown, but the league will “enter the summer as an ascendant league, a cultural and global giant created through progressive marketing and aggressive social media,” according to Adam Kilgore of the …

and more »


NBA's Embrace Of Social Media, Progressive Marketing Of Players Has League Surging
SportsBusiness Daily (subscription)
The NBA postseason so far may have been a bit of a letdown, but the league will "enter the summer as an ascendant league, a cultural and global giant created through progressive marketing and aggressive social media," according to Adam Kilgore of the ...

and more »