Social Data: Making Marketing More Transparent – Adweek

AdweekSocial Data: Making Marketing More TransparentAdweekPeople still tend to think of the data gathered by companies like Nielsen and comScore as the information that drives most marketing decisions, whereas social data is still very much seen as bei…


Adweek

Social Data: Making Marketing More Transparent
Adweek
People still tend to think of the data gathered by companies like Nielsen and comScore as the information that drives most marketing decisions, whereas social data is still very much seen as being useful only for social media marketing initiatives ...

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