Social Media Endorsements: Where Will Marketers Draw the Line? – Knowledge@Wharton

Social Media Endorsements: Where Will Marketers Draw the Line?Knowledge@WhartonIn an over-crowded media environment, marketers would surely flock to such an innovation. And they have. In the nascent realm of social media influencing, paid endorsements …


Social Media Endorsements: Where Will Marketers Draw the Line?
Knowledge@Wharton
In an over-crowded media environment, marketers would surely flock to such an innovation. And they have. In the nascent realm of social media influencing, paid endorsements are burgeoning. Celebrities and other influencers present their taste and ...