Social Media’s Ace in the Hole – Adweek


Adweek

Social Media’s Ace in the Hole
Adweek
Most brand marketing efforts aim to drive brand awareness at the top of the funnel, with the ultimate goal of building purchase intent. Reach and frequency are the traditional measures of brand marketing effectiveness. Very little attention is given to


Adweek

Social Media's Ace in the Hole
Adweek
Most brand marketing efforts aim to drive brand awareness at the top of the funnel, with the ultimate goal of building purchase intent. Reach and frequency are the traditional measures of brand marketing effectiveness. Very little attention is given to ...