Social shopping: How to use social media analytics to quantify purchase intent – Marketing Land

Marketing LandSocial shopping: How to use social media analytics to quantify purchase intentMarketing LandPurchase intent insights from social media are most powerful when used to improve strategies. Marketers can help boost sales by focusing campaigns…


Marketing Land

Social shopping: How to use social media analytics to quantify purchase intent
Marketing Land
Purchase intent insights from social media are most powerful when used to improve strategies. Marketers can help boost sales by focusing campaigns on the top reasons people buy a product. Or brands can adjust product launch strategy based on how much ...