Study: Millennials hold brands more accountable on social media – Marketing Dive

Study: Millennials hold brands more accountable on social mediaMarketing DiveWhile social media is a powerful tool for marketing and customer service, strongly influencing shopping habits, the Sprout Social findings underscore how much of a double-edge…


Study: Millennials hold brands more accountable on social media
Marketing Dive
While social media is a powerful tool for marketing and customer service, strongly influencing shopping habits, the Sprout Social findings underscore how much of a double-edged sword the channel can be. The growing presence of call-out culture ...