What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy – Adweek


Adweek

What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy
Adweek
Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence

and more »


Adweek

What Tide's Super Bowl Success Can Teach Brands About Social Media Strategy
Adweek
Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i's real-time tweet heard 'round the world, brands are reassessing the value of maintaining an always-on social media presence ...

and more »